Head on Non-Scripted Development
Prior to joining Alpine Labs, Brad Lipton served as Senior Vice President of Principal Media, where he was responsible for the acquisition and development of all programming.
Prior to Principal Media, Brad Lipton was a Development Executive at 44 Blue Productions overseeing the development of non-scripted & reality programming such as, Lockup, Pitbulls and Parolees, Deadliest Warrior, House of Consignment. Lipton’s key eye for non-scripted story telling and the marketplace had him playing a major role in the development & sale of Principal Medias top shows to cable networks.
Before joining 44 Blue, Lipton served as a Producer for 495 Productions, best known for the hit show THE JERSEY SHORE. He worked on a number of highly-rated shows, including Nashville Star (NBC), A Shot At Love (MTV), Tool Academy (VH1) and More To Love (FOX).
Brad began his television career working in the United Talent Agency mailroom. He soon discovered his passion for non-scripted television while working for the head of the non-scripted television department for 3 years. He graduated from Indiana University, where he majored in Legal Studies and minored in Business Entrepreneurship.